Case Studies
Iconic venues. Real formats.
Concept case studies showing how the Palooza format adapts to three flagship environments — a heritage power station lift, a Canary Wharf express tower, and a Premier League stadium tunnel. These are illustrative blueprints for licensing and venue partnerships.
Battersea Power Station — event film
Battersea Power Station
Heritage industrial lift · 30 floors
An investor-led Palooza staged inside one of the Power Station's restored industrial lifts. Only one investor rides the lift with each founder — four different investors rotate across the night, so every founder gets a focused one-to-one pitch. The 200 attendees watch the live feed from the audience floor; a green exit at the top deck opens into a private boardroom on the Lift 109 viewing platform, a red exit returns the founder down for a debrief.
- 24 founders shortlisted from 600+ applications via the digital funnel
- Four investors rotate through the lift — each founder pitches one-to-one, never to a panel
- 200 attendees watch the live feed from the audience floor and vote on red exits
- Top-of-shaft boardroom for green-exit conversations and term-sheet introductions
- Branded chimney projection mapping for the broadcast highlight reel
One Canada Square — event film
showreel URL to this caseOne Canada Square
Pyramid-top express lift · 50 floors
A corporate Palooza built for a financial services tenant of One Canada Square. Internal teams, intrapreneurs and partner startups pitch in the express lift to the C-suite. Green exit opens into the pyramid-top boardroom for instant budget allocation; red exit routes through the trading-floor audience for live commentary.
- Innovation challenge launched 8 weeks ahead via the Palooza digital platform
- Internal teams scored 0–100 — top 30 selected for the live night
- C-suite panel ride the lift with each pitcher in turn
- Green-exit decisions trigger pre-approved seed budgets the same evening
Emirates Stadium — event film
showreel URL to this caseEmirates Stadium
Players' tunnel · pitchside walk
A stadium-scale Palooza staged inside the players' tunnel and pitchside walk on a non-matchday. Founders pitch sports-tech, fan-engagement and health-performance ideas in the 60-second walk from dressing room to centre circle. Green exit takes them into a hospitality box for live broadcaster and sponsor conversations.
- Sports-tech open call run with the club's commercial and academy teams
- Pitch journey staged with broadcast cameras inside the tunnel
- Sponsor and broadcaster decision-makers seated in pitchside hospitality
- Highlight reel packaged for matchday LED boards and club channels
The Shard — event film
showreel URL to this caseThe Shard
View from The Shard · 72-floor express lift
An investor-led Palooza staged at The Shard — pitches happen on the way up to The View from The Shard, with the cloud-line skyline as the backdrop. Six lead investors rotate through the lift; green exits open into a private sky-lounge boardroom on level 72, red exits return for a live audience debrief on level 32.
- 20 founders curated from the Palooza accelerator and partner deal-flow
- Six rotating investors — every founder pitches one-to-one on the ascent
- Sky-lounge boardroom on level 72 for green-exit term-sheet conversations
- Live debrief floor on level 32 with mentor pairing for red exits
- Broadcast cut filmed across the spire for the post-event highlight reel
Your venue. Your Palooza.
Each of these is a concept blueprint — we build the equivalent for your venue, brand or innovation programme. Pool, stadium, rooftop, lift, gallery, helicopter: if you can stage it, we can build a Palooza inside it.